OverviewSep 1 – 30, 2026 vs Aug 1 – 31, 2026 · data through Sep 30, 2026
Ad spend
$4,210
▲ +3.2%
prior: $4,080
Leads (calls + forms)
68
▲ +33.3%
prior: 51
Cost / lead
$62
▼ -22.6%
prior: $80
Conv. rate
14.2%
▲ +27.9%
prior: 11.1%
Click-through rate
10.8%
▲ +12.5%
prior: 9.6%
Impr. share
68.0%
▲ +11.5%
prior: 61.0%
Lost IS (budget)
12.0%
▼ -36.8%
prior: 19.0%
Lost IS (rank)
20.0%
▬ +0.0%
prior: 20.0%
| Campaign | Spend | Clicks |
Impr. | CTR | Avg. CPC |
Conv. | CVR | CPL |
IS | Lost·B | Lost·R |
| Pioneer Plumbing | Emergency Plumbing |
$1,540 |
198 |
1,720 |
11.5% |
$7.78 |
26 |
13.1% |
$59 |
72.0% |
10.0% |
18.0% |
| Pioneer Plumbing | Drain Cleaning |
$980 |
150 |
1,210 |
12.4% |
$6.53 |
22 |
14.7% |
$45 |
74.0% |
8.0% |
18.0% |
| Pioneer Plumbing | Water Heater |
$720 |
92 |
880 |
10.5% |
$7.83 |
11 |
12.0% |
$65 |
63.0% |
14.0% |
23.0% |
| Pioneer Plumbing | General Plumbing |
$610 |
101 |
1,040 |
9.7% |
$6.04 |
7 |
6.9% |
$87 |
60.0% |
16.0% |
24.0% |
| Pioneer Plumbing | Performance Max |
$360 |
140 |
5,900 |
2.4% |
$2.57 |
2 |
1.4% |
$180 |
— |
— |
— |
Call AuditEvery call your ads drove — transcribed & labeled by our daily call-scoring run
Every call your ads drove, transcribed and labeled by the daily call-scoring run —
real leads versus spam, wrong numbers, or out-of-area enquiries.
Real leadBooked
Pioneer Plumbing & Drain
2026-09-28 09:14· Maria Hollis (720) 555-0148· Denver, CO· 4m 12s
Caller reported a burst pipe under the kitchen sink and standing water; booked a same-day emergency visit for this afternoon.
Transcript
Agent: Thanks for calling Pioneer Plumbing, this is Sam.
Customer: Hi, I have water all over my kitchen floor, I think a pipe burst under the sink.
Agent: I'm sorry to hear that — have you shut off the valve under the sink?
Customer: Yes, I managed to. Can someone come today?
Agent: Absolutely, I can have a technician out between 2 and 4 this afternoon.
Customer: Perfect, please book that.
Real leadBookable
Pioneer Plumbing & Drain
2026-09-27 16:41· Derek Nguyen (303) 555-0177· Aurora, CO· 3m 02s
Wanted a quote to replace a 50-gallon water heater. Agent gave a price range; caller is comparing and will call back to schedule.
Transcript
Agent: Pioneer Plumbing, how can I help?
Customer: I need a quote to replace my water heater, it's a 50 gallon.
Agent: For a standard 50-gallon gas unit installed we're typically in the $1,800 to $2,400 range.
Customer: Okay, that helps. Let me check with my wife and I'll call you back.
Existing customerN/A
Pioneer Plumbing & Drain
2026-09-26 11:05· James Pruitt (720) 555-0192· Denver, CO· 1m 48s
Existing customer following up on a prior drain-cleaning job — not a new lead.
Transcript
Customer: Hi, you cleaned my main drain line last month.
Agent: Of course, how's everything running?
Customer: Good, just had a quick question about the warranty.
Real leadBooked
Pioneer Plumbing & Drain
2026-09-24 08:52· Alicia Romero (303) 555-0114· Lakewood, CO· 5m 27s
Slow and gurgling kitchen drain; described recurring backups. Booked a drain-cleaning appointment for Friday morning.
Transcript
Customer: My kitchen sink keeps backing up, I've tried a plunger and drain cleaner.
Agent: Sounds like a clog further down the line — we can camera and clear that.
Customer: Great, what's your earliest?
Agent: I have Friday at 9am.
Customer: Book it.
Price shopperBookable
Pioneer Plumbing & Drain
2026-09-23 14:20· (720) 555-0160· Denver, CO· 2m 11s
Called to ask only about hourly rate and a flat price to snake a drain; price-focused, did not commit.
Transcript
Customer: How much do you charge just to snake a drain?
Agent: Our drain clearing starts at $149.
Customer: Okay, I'm calling around. Thanks.
Real leadVoicemail
Pioneer Plumbing & Drain
2026-09-22 19:38· Tom Becker (303) 555-0133· Englewood, CO· 0m 38s
After-hours missed call; voicemail describes a leaking water heater. Flagged for first-thing callback.
Transcript
Voicemail: Hi, my water heater is leaking from the bottom and there's water in the garage. Please call me back as soon as you open.
Out of areaN/A
Pioneer Plumbing & Drain
2026-09-21 10:12· Nancy Ford (719) 555-0105· Colorado Springs, CO· 1m 02s
Caller located in Colorado Springs — outside the Denver-metro service area. Referred out; recommend a geo-negative.
Transcript
Customer: Do you service Colorado Springs?
Agent: We're Denver-metro only, I'm sorry — we don't cover the Springs.
Real leadBooked
Pioneer Plumbing & Drain
2026-09-19 13:44· Greg Santos (720) 555-0188· Thornton, CO· 4m 55s
No hot water; wants same-week water-heater diagnostic. Booked for Wednesday.
Transcript
Customer: We've got no hot water at all since this morning.
Agent: We can send a tech to diagnose — likely the heating element or thermostat.
Customer: When can you come?
Agent: Wednesday afternoon works.
Customer: Let's do it.
SpamN/A
Pioneer Plumbing & Drain
2026-09-18 03:27· (000) 000-0000· 0m 09s
Automated/robocall — no spoken request. Filtered from lead counts.
No transcript available.
Form LeadsWeb-form leads for Sep 1 – 30, 2026 — with requested service & the search term that drove each
6 form leads
| When | Name | Phone |
Email | Requested service | Search term |
| 2026-09-29 15:22 |
Rachel Kim |
(720) 555-0171 |
rachel.kim@gmail.com |
Water heater replacement quote — 40 gal gas |
water heater replacement denver |
| 2026-09-27 10:08 |
Marcus Webb |
(303) 555-0129 |
mwebb@outlook.com |
Recurring main-line backup, need camera inspection |
sewer line camera inspection |
| 2026-09-25 18:47 |
Priya Shah |
(720) 555-0155 |
priya.shah@yahoo.com |
Dripping shower valve + low pressure upstairs |
plumber near me |
| 2026-09-23 09:33 |
Daniel Ortiz |
(303) 555-0142 |
d.ortiz@gmail.com |
Garbage disposal replacement |
garbage disposal repair denver |
| 2026-09-21 12:15 |
Lauren Fitz |
(720) 555-0119 |
laurenf@icloud.com |
Emergency — toilet overflowing, need today |
emergency plumber denver |
| 2026-09-20 20:04 |
Victor Chan |
(303) 555-0167 |
vchan@gmail.com |
Kitchen remodel rough-in plumbing estimate |
remodel plumbing contractor |
KeywordsKeyword performance for Sep 1 – 30, 2026 — the keywords we're bidding on and how each performed
| Keyword | Match | Campaign |
Clicks | Impr. | CTR |
Avg. CPC | Cost | Conv. |
CVR | CPL |
| emergency plumber near me |
Phrase |
Emergency Plumbing |
64 |
520 |
12.3% |
$7.78 |
$498.00 |
12 |
18.8% |
$42 |
| drain cleaning service |
Phrase |
Drain Cleaning |
58 |
470 |
12.3% |
$6.76 |
$392.00 |
13 |
22.4% |
$30 |
| plumber near me |
Broad |
General Plumbing |
46 |
540 |
8.5% |
$7.43 |
$342.00 |
3 |
6.5% |
$114 |
| water heater repair |
Phrase |
Water Heater |
41 |
360 |
11.4% |
$7.76 |
$318.00 |
7 |
17.1% |
$45 |
| clogged drain plumber |
Phrase |
Drain Cleaning |
34 |
300 |
11.3% |
$6.29 |
$214.00 |
4 |
11.8% |
$54 |
| burst pipe repair denver |
Exact |
Emergency Plumbing |
33 |
240 |
13.8% |
$8.67 |
$286.00 |
6 |
18.2% |
$48 |
| sewer line repair |
Phrase |
Drain Cleaning |
29 |
250 |
11.6% |
$7.97 |
$231.00 |
5 |
17.2% |
$46 |
| 24 hour plumber |
Phrase |
Emergency Plumbing |
27 |
230 |
11.7% |
$9.00 |
$243.00 |
4 |
14.8% |
$61 |
| licensed plumber denver |
Exact |
General Plumbing |
24 |
220 |
10.9% |
$7.83 |
$188.00 |
4 |
16.7% |
$47 |
| tankless water heater install |
Exact |
Water Heater |
18 |
150 |
12.0% |
$9.78 |
$176.00 |
5 |
27.8% |
$35 |
Showing the top 10 keywords by spend of 48 total.
Prepared by Nova21 · Performance data is read-only and reflects Google Ads + call/form tracking.
Leads are de-duplicated unique callers plus web-form submissions. This is a sample report for
demonstration; figures are illustrative.
